Betway partners with the Golden Race for online African business presence
Betway is expected to launch the premium virtual sports portfolio offered by Global Bet. Betway’s African licensee partner got access to the entire product range of Global Bet. Betway was founded in 2006 and is now one of the world’s largest betting operators. The company currently operates in a variety of local authorities under territorial licences.
Head square, Betway’s exclusive brand licensee in Africa, has partnered with Golden Race, virtual sports and betting technology provider, to establish a presence on the African online sports betting market. Golden Race is Africa’s industry leader in the virtual football league and virtual gameplay.
Betway is a world-class business with a significant presence in Europe, in the online sports betting and casino industry. Golden Race is Africa’s market leader, and this is a win-win partnership to keep rising in both markets.
Golden Race is a leading Virtuals provider in Africa and understands the African environment very well. Their presence in this continent is remarkable, and the quality of their games is familiar to clients. That makes it easy for Betway to partner there with Golden Race and have absolute confidence in their relationship.
Betway has been on the African market for nearly a decade now, setting a virtual sports standard and shaping the market to what it is today. Their virtual football game is considered by the operators in the industry to be the most popular virtual sports game. With operating margins in some regions exceeding conventional sports betting activities, virtual sports are currently the most sought after gaming items in Africa.