Betway Partners with Global Bet for virtual sports launch in Africa
Global Bet, industry virtual sports supplier and development studio has greatly expanded its African market by entering a strategic partnership with Betway Africa.
Betway Africa acts as the larger Betway Group’s regional licensee partner, running the Betway brand throughout the Nigeria, Gambia, Uganda and Ghana markets.
Global Bet will serve its full portfolio of virtual sports content to the Betway Africa subsidiaries in accordance with local market laws to secure its partnership.
Global Bet CEO Daniel Grabher said that they are delighted that Betway’s African licensee partner has chosen them as their virtual sports provider. He added that Betway Africa are fast becoming market leaders in the region, and they look forward to supporting them with their full product range as they expand.
Global Bet has an established presence in Africa, having operated as the leading provider of virtual sports content for Editec, the leading supplier of lottery and wagering systems in Africa. In addition, it acts as the leading provider of virtual sports content for Nigerian bookmaker 1960BET.
Grabher supported the proven African capacity of Global Bet by stating that they are been in the African market for nearly a decade now, they have set the standard for virtual sports, shaping the industry market to what it is today.
Grabher mentioned that their virtual football game is considered as the most successful virtual sports game by the gambling operators in the market, and with operating margins in some regions exceeding traditional sports betting operations, virtual sports are at present the most sought after gaming products in Africa.