Betway has entered into a one-year deal with Beastcoast
Online bookmaker Betway has entered a partnership agreement with beastcoast, a North American organisation.
The global betting brand will, according to a statement, back the Peruvian Dota 2 team of the company via a one-year contract. Betway will acquire both jersey branding and player access rights, enabling the bookmaker to “get its fans closer to the action.”
Nick Valencia, Beastcoast Vice President, Sales and Partnerships, commented on the deal in a release: “With our new relationship with Betway, we are excited to make waves throughout the Peruvian DOTA 2 scene.” In every significant event, our players have transformed Beastcoast into an esports team that fans around the country love and cheer for.
Last year, the Dota 2 team, considered one of the finest in South America, earned a 7-8th finish at The International 2019 and recently eclipsed $160,000 in total prize winnings (£123,495.20). Beastcoast had entered into a one-year collaboration with esports-focused sportsbook Rivalry before this offer.
The organisation will host a display match with its players and other Peruvian Dota 2 influencers on the Facebook Gaming channel beastcoast, celebrating its collaboration with Betway.
“Beastcoast is the dominant force in South American DOTA 2 and is, therefore, a natural choice to join the Betway family,” Adam Savinson, Head of Esports at Betway, added. We can’t wait to share our creative approach to sponsoring esports with one of the industry’s most passionate and devoted fan bases.
The bookmaker signed a sponsorship deal for the AMD SAPPHIRE OGA Dota PIT case earlier this week. Betway is probably the most successful space bookmaker, landing five new deals alone this year while retaining its long-standing relationship with Ninja in Pyjamas, a Swedish organisation.
Esports Insider says: Betway, with a vast portfolio of foreign teams and events that have seen its brand appear practically everywhere, has long been the industry leader in esports betting. In contrast to other deals with PSG.LGD and Ninjas in Pyjamas, although beastcoast may seem minor, it is a step towards capturing the LATAM market.