1xBet Partnering with FC Barcelona
1xBet and FC Barcelona have just settled on a new agreement branding the betting firm as Regional Partner for the next five seasons. The deal came into effect from July 1 and will run until June 30, 2024.
This latest agreement reinforces the strategy of FC Barcelona to pursue its global expansion and, at the same time, highlights the value of finding strategic partners in different fields to help sustain the dominant role both within the football stadium and in marketing and sports sponsorships.
After this contract, the club and 1xBet will work together on a range of things, including but not limited to providing publicity promotions and other promotional materials to the player.
1xBet is a proven global betting and technology company with an industry history of more than 12 years, and a presence in Europe, Latin America and Asia. The sportsbook has, among many others, mastered alliance relations with significant players such as the Italian Series A, LaLiga Media Partner or Tottenham Hotspur.
Statement by Josep Pont, Board member of FC Barcelona and Head of Commercial Region
We’re sure this 1xBet contract will help us continue to succeed on and off the board. This agreement enhances our global growth plan, and we’re optimistic that it will help us reach out to more global sports fans.
Stated by Alex Sommers, 1xBet spokesperson
We are happy to be commencing an agreement with one of the world’s most influential clubs. We are persuaded that there is plenty to sell to all FC Barcelona fans at 1xBet. We expect the partnership between two world-class brands to be successful on both sides. The motto of Barcelona is “More than a club,” and over the next five years, we hope to prove to the fans that 1xBET is more than just a bookmaker.